In the eternal battle between success and failure, we often lose a great battle – one which we fought with all our heart, and lost…
We admit defeat, pick ourselves up, and move on. After all, it is the right thing to do, isn’t it? No time to waste, and no time to go sit in the corner and sulk.
But maybe sulking or moving on aren’t the only options you have – because…
Sometimes the end is not the end.
Fair enough, there are instances in which there are other options. For instance – a professional athlete who loses a leg in a car accident cannot be a pro athlete any longer.
But for the rest of us…
It comes down to this one single question:
HOW BADLY DO YOU WANT IT?
Because if you want it badly enough, you may not be able to move on. You may not WANT to move on – even though you know that sulking in the corner isn’t the solution.
Allow me to offer an example from recent, personal experience:
A few weeks ago I had what I thought was a great business idea. Other people doing similar things had some solid success with it, and I felt I could do it a little better.
I registered the domain, and started working furiously. Keep in mind that this venture would, even without the marketing side of it, demand roughly 12 hours per week of my time – permanently. As such, doing it for an extended period of time without seeing any returns would simply not make any sense.
After having put in probably 70 or more hours, however, I realized I lacked the ability to reach my target market (I needed to reach more people than my budget allows – I reduced my income a few months ago to free up more time)…
I was building a ghost town. I don’t (yet) have any presence in the view of my target audience, and so my meager efforts (even though time consuming) yielded little in terms of results.
I had to pull up the brakes, slow down and stop. There was no point in continuing. Yes, I have made my mistakes and poor choices – but that didn’t change anything.
I was still going down a dead end street.
Success would be impossible. Failure wasn’t even inevitable – it already happened. I just didn’t want to acknowledge it sooner.
And so I walked away.
But a few days later, I started thinking…
I KNOW the business model will work.
I KNOW what I am capable of.
I KNOW that it will bring value to my prospective customers.
I KNOW how much work I already put into it…
What if there was a way I could still continue, even if it meant it would take longer to get it up to speed?
It would mean that I would have to reconsider my time management, because there is no point in turning out one product after the other if nobody is there to buy it.
It would mean that growth would be a process, and not a “big bang” as I hoped for.
But the final potential is still there.
So I went back to the drawing board:
What if I split my time between product creation and promotion? Fair enough, it would diminish my income potential for the time being – but there would come a time when I could start paying for marketing, and free up more time for product creation.
The bottom line is this:
I had to choose between letting go – completely – or taking a new road to my goal, which would be quite a bit harder than originally anticipated.
For me, it came down to the fact that I want it quite badly – so I would rather be willing to invest additional effort into making it work (as opposed to starting over from scratch with something else).
As Winston Chruchill said:
“Success is not final, and failure is not fatal.”
So – where does that leave YOU with regards to the goal you may have wanted to (or did) give up on?
Is there a “detour” you can take that will eventually lead you back to where you want to be? Is there an additional step(or steps) you can climb to position yourself for a new assault on your goal?
Yes, it will probably demand more from you than you originally bargained for – but the question remains:
How badly do you want it?